The Basics

What the outdoor retailer offers is personal expertise which is something the web cannot deliver. In a world awash with product and competing claims, the informed sales person comes into his or her own. On these pages and in concert with individual sponsors we offer a series of bullet point guides to the basics of the key outdoor product categories. Our aim is to provide inexperienced sales staff a guide to what to remember and for more experienced ones a reminder of things they might have forgotten. The Basics has been produced so as to make it simple to download – in most cases each takes up no more than single sheet of paper.

  • The Basics of Camping Stoves

    The Basics of Camping Stoves

    Buying a stove will seem to many customers quite a daunting prospect, especially to those with little camping or trekking experience, so you will need to know the basics to put them at their ease.

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  • The Basics of Backpacks

    Sponsored by berghaus

    The Basics of Backpacks

    Correct fitting of a backpack is important if users are to get the best from them. Poorly designed kit can result in back strain or worse. Most of the major suppliers of backpacks run training schemes and retailers or others engaged in  selling backpacks are always advised to seek product and fitting information from them first).

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  • The Basics of Crampons

    sponsored by Grivel

    The Basics of Crampons

    Before they make their choice of crampon it is always best if the customer has with them the boots they intend to use. The reason is that crampons are rather like snow tyres on a car. They need to be compatible with the vehicle.

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  • The Basics Guide to Insoles

    Sponsored by Superfeet

    The Basics Guide to Insoles

    Pronation is the shock absorbing and adaptive movement of the foot to the surface type we are walking on and it helps us to walk. Unfortunately this is designed to work on uneven surfaces and along with flat surfaces including roads and floors, there is also a flat surface on the inside of most shoes!

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  • The Basics of Selling Kids Clothing

    Sponsored by Kozi Kidz

    The Basics of Selling Kids Clothing

    Children’s clothing may be the only market where the buyers may be drawn from across the generations and because of that what appeals in terms of styles and colourways varies much more than in other age related sectors.

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  • The Basics of Writing Direct Mail

    Most of the population may claim not to read direct mail, but the sheer ubiquity of it and the fact that so many big businesses use it to reach customers would tend to suggest otherwise.

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  • The Basics of Writing Your Own Press Releases

    The Basics of Writing Your Own Press Releases

    Press releases are official statements issued by companies, organisations and individuals which are then sent to print and broadcast media.

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  • The Basics of Web Design

    Sponsored by Vertebrate Graphics

    The Basics of Web Design

    There are a lot of things to learn when it comes to designing your website and we have worked hard to reduce them to a reasonable, bite-sized portion. 

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  • The basics of care products - storm

    Sponsored by Storm

    The basics of care products - storm

    It is extraordinary that consumers will sometimes happily pay out hundreds of pounds for outdoor gear, but quibble over finding a fiver to look after it. But that isn’t because most are mean.

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  • The Basics of Web Copywriting

    Everyone’s an expert now. Especially when it comes to writing copy. But if you were a passenger would you get on board with a self-appointed pilot?

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  • The Basics of Selling First Aid Gear

    Sponsored by Lifesystems

    The Basics of Selling First Aid Gear

    The hotter it gets the more biting bugs there are and what’s more the greater the risk that an insect bite or a cut will become infected. A little gentle probing about a customer’s holiday plans should easily reveal where they are setting off to. Most of the leading brands in this market offer good levels of advice and guidance on the precautions and products needed in the relevant part of the world. So take a few minutes to check out their websites.

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  • The Basics of Selling Socks

    Sponsored by Horizon Socks

    The Basics of Selling Socks

    Socks are almost without exception made from a combination ofmaterials, often wool and synthetics. It is these materials, and theproportions in which they are combined, that dictate the feel andcomfort the wearer experiences.

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  • The Basics of Walking Poles

    Sponsored by Leki

    The Basics of Walking Poles

    The walking pole is an essential bit of kit, especially for those planning any kind of journey involving travel over uneven ground. The additional stability and support they provide is immediately clear to those who have not used them before and the good sales person should always take the opportunity to suggest the purchase of a pair to newcomers especially.

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  • The Basics of Sleeping Bags

    The Basics of Sleeping Bags

    We all experience comfort and warmth in different ways and this makes assisting a customer in finding the right sleeping blanket one of the trickier challenges. Until the European EN135367 standard was introduced, it was normal practice to describe sleeping bags in terms of a seasonal rating. 

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  • The Basics of Torches

    sponsored by Led Lenser

    The Basics of Torches

    The total amount of light energy produced by a torch is measured in Lumens. To the meet the challenges arising from general outdoor use 80-200 Lumens will suffice, but torches are available with an intensity of up to 1600 Lumens. Note however that not all Lumens are created equal.

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  • The Basics of Base Layer

    Sponsored by SmartWool

    The Basics of Base Layer

    By fitting close to the skin, a base layer will trap the body’s own heat and hold it close whilst at the same time transporting away any moisture. There are two types of base layer construction; those made from synthetic materials such as polypropylene and those made from natural fibres such as merino wool.

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  • The Basics of Selling Eyewear

    Sponsored by Sunwise

    The Basics of Selling Eyewear

    Sunnies, shades, performance eyewear, however you refer to them, there is no question that they give the wearer increased confidence, add style to an outfit and provide sun protection.

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  • The Basics of Insect Repellant

    Sponsored by Care Plus

    The Basics of Insect Repellant

    The World Health Organisation (WHO) recognises and recommends the use of Insect repellents that contain one of the following ingredients:-

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  • The Basics of Water Bottles

    Sponsored by Contigo

    The Basics of Water Bottles

    Hydration is crucially important to a person’s physical wellbeing. A person losing just 3% of their hydration will become unable to concentrate; anything approaching double figures is nearly always fatal.

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