PR/Advertising

Since 2006 OCC Outdoor has audited the advertising and PR coverage afforded to brands by the UK’s leading outdoor magazines, reporting on the market shares for those publications, as well as providing summaries of which brands have received the most coverage and which have placed the most advertising. Up end of the 2011 this information was published on a bi-monthly basis. From the beginning of 2012, the number of publications covered was increase from six to nine and the audit period changed to quarterly frequency. Archive data going back to 2006 is available on application.
 

Hard Facts Annual Summary

Monday, 1 February 2016 7:00

2015 will go down as the toughest of the past 10 years for magazines, but it is not doom and gloom for all, with one or two publishers bucking the trend…or are they?

Hard Facts January 2016

Monday, 1 February 2016 7:00

Where once the months leading up to the festive season provided their own special gift of advertising pages to publishers, our most recent audit of the outdoor press offers the strongest hint yet that a Christmas bonus may no longer be counted upon.

Hard Facts August 2015

Sunday, 2 August 2015 7:00

Magazine adds advertising weight and Berghaus
goes big on Brasher

Hard Facts December 2014

Wednesday, 31 December 2014 7:00

The cash tap at Montane, which has veritably gushed over the past year and a half appears to have been turned off. Scarpa tops this chart and would do so (we reckon) were this table based upon money spent. That would not be the case for others. Keen&rs...

Hard Facts - August 2014

Friday, 26 September 2014 7:00

A debut in this quarter for one brand and a long time no see for another. The newcomer is Salewa which has never appeared in the eight years that these audits have been undertaken. The brand making its return after a three-year absence is Brasher, the ...

Hard Facts - April 2014

Monday, 14 April 2014 0:00

Different order of merit, but pretty much the same names head up this year’s top twelve. In fact only Sherpa and Berghaus are newcomers. Worthy of mention here is Grangers which sponsored a 14 page product care supplement in Country Walking magaz...

Hard Facts - February 2014

Monday, 24 February 2014 7:00

The first of the big spenders

In the eight years that OCC Outdoor has collected and collated this data, publishers and advertisers have had to learn to live on less, but it seems the pain has been felt more by some than others

Hard Facts - October-December 2013

Tuesday, 4 February 2014 9:00

Table 1 

Top 20 Advertisers. Period:  October- December 2013
Totals do not include sponsored pages or inserts


Hard Facts - July - September 2013

Wednesday, 6 November 2013 6:00

Once again we point out that some advertisers will  record high volumes but are probably only spending modest amounts, because most of their advertising has appeared in magazines that offer lower circulations and correspondingly higher rate flexib...

Hard Facts - April - June 2013

Tuesday, 6 August 2013 0:00

Publishers feel the pinch from fewer ads whilst retailers report patchy improvement