Crossing to the other side

Monday, 23 February 2015 7:00

On the previous page we posed the question of whether or not the time was now right for retailers in the outdoor and country sectors to look at more crossovers, exploiting whatever opportunity each affords the other. The idea is nothing new and as this survey makes clear, retailers on both sides of the fence have considered (and some have then acted upon it) dipping their toe in the water. Last autumn OCC Outdoor surveyed 20 retailers from each camp in an attempt to understand to what extent each had done something about it or might be contemplating doing so. The results of that survey are published below.

Retailers and the loyalty premium

Thursday, 12 September 2013 7:00

A poll of retailers has revealed just how important it is, that once the business relationship gets under way, to then keep it going

Hard Facts - June/July 2013

Tuesday, 6 August 2013 0:00

Apparently it is now part of the normal sales process. The price comes up and the customer asks for money off. But do they? We certainly hear a lot about it, but just how widespread is the practice and are some customers more likely to haggle than others? Last month OCC Outdoor surveyed 30 retailers, with the aim of bringing a little light to what has become a very dark subject and as you will see there were some surprises

Hard Facts - October/November 2011

Tuesday, 15 November 2011 0:00

Following the Outdoor Trade Show, OCC Outdoor contacted 60 exhibitors and 60 retailers inviting their responses to the questions below.

Hard Facts - September 2011

Thursday, 1 September 2011 0:00

It’s odd that so far no one has thought to go look beyond the label ‘outdoor independent re5tailer’, leaving it to each of us to decide exactly what that might comprise. Now and in coming issues, OCC Outdoor reveals the results of a nationwide survey formulated to colour in the fine detail.

Hard Facts - March 2011

Tuesday, 1 March 2011 0:00

Magazine circulations are down and so too, for most part, are ad revenues. So to what extent are the magazines still making an impact with suppliers and retailers and how careful are both groups when it comes to spending their money on advertising space?