Lyon buys watersports specialist

Thursday, 12 January 2017 15:30

Lyon Equipment has acquired watersport products distributor Totaloption.

Established in 1995, Totaloption is a well-established distributor of quality, watersports ranges with a portfolio including RTM kayaks and stand up paddle boards; BIC windsurfing boards and rigs, and Vapour stand up paddle boards. 

After 22 years of building up Totaloption, founders Marcus and Jayne Pollitt will step back, managing a phased transition to its new owner. The new Watersports division of Lyon Equipment will initially be led and guided by Marcus Pollitt. In the short term Totaloption will continue to operate from its current site in Lichfield, Staffs. It is anticipated that relocation to the Lyon Equipment head office at Tebay in Cumbria will be completed by early spring.

Ben Lyon, chairman of Lyon Equipment, said: “Totaloption is a well-established, highly successful business supplying retailers, holiday operators and outdoor activity providers with high quality, reliable and competitively priced equipment. We were indeed surprised and delighted when Marcus approached us with this opportunity. The addition of Totaloption and its brands into our new Watersports division will complement our business, offering a greater product range to our existing customers and similarly to the Totaloption customer base.”

“We are delighted to announce the acquisition of Totaloption by Lyon Equipment, a long established and highly respected distributor in the outdoor industry,” added Totaloption’s Marcus Pollitt; there were obvious synergies between our two businesses. We see great benefits in Lyon’s expertise in marketing, IT, warehousing and distribution offering excellent choice and after sales service for both our existing and future customers in the UK and Ireland.”