Hi-Tec sells to Cherokee

Friday, 2 December 2016 7:00

UK footwear brand has been sold to US licencing business, Cherokee. Cherokee GB has said that it plans to sell Hi-Tec’s wholesale business to new operating partners and that it will be making an announcement on this in the coming weeks. Hi-Tec’s European HQ will remain in Amsterdam under the leadership Ed van Wesel, but the future of its operation in Southend is unclear 

When, in July, OCC Outdoor first  broke the story that negotiations were taking place, the story was met with a denial by Chairman, Frank van Wezel, who dismissed it as a rumour going on to say that “no transactions had taken place”. When challenged to confirm that the company was not in negotiations to sell, OCC Outdoor received no reply.