IGOT gathers momentum

Thursday, 1 June 2017 0:00

A final total of 23 companies signed up for Founding Member status, including brands, retailers, technology brands and trade shows. 

Following an initial commitment by 11 companies and one national association by ISPO, a further 12 firms have since joined, namely: Berghaus, Columbia, Intersport, Nordisk, OutDoor, Primaloft, Regatta, Reima, Salomon, Sport2000, Vango and Vaude.  

In addition, the coalition is inviting other national associations to be members and two have joined so far - the Outdoor Industries Association (OIA) and Bundesverband der Deutschen Sportartikel-Industrie (BSI) in Germany.  The coalition has also started recruiting standard Full Members and AKU, Deuter, Lowe Alpine and Rab have already signed up.

IGOT Coalition secretary general Andrew Denton commented: “It’s Great Out There is really gathering momentum.  We are delighted with the number of Founding Members that we have recruited, which comfortably exceeds our initial expectations and gives us an excellent platform on which to build a far reaching and sustained campaign.  What is even more exciting is the range of Founding Members that the coalition has, in terms of type of organisation and geographical spread.  Along with national associations and the latest Full Members, they have recognised how important this project is and what we can achieve by working together.

“The combined audience that our membership can reach is huge and we are now building a compelling and dynamic programme of activity that we will roll out from this summer onwards.  Of course, this is just the start – our team will continue to recruit members and work with them to promote the great benefits of outdoor participation to the many millions of people across Europe who we now have the capacity to reach with It’s Great Out There messages.” 

Organisations that would like to join the coalition or discuss sponsorship options should contact the organisation’s marketing director Arne Strate at arne.strate@itsgreatoutthere.com.

 

By Ronnie Dungan

Latest issue - OCC August 2017

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